Peaceable Kingdom now part of Mindware
Available in CT, MA, ME, NH, RI, VT
Come into the kingdom and join the fun! Since 1983, Peaceable Kingdom has created cards, games, and stickers that educate, stimulate, and tickle funny bones. Connect with the kids in your life with fresh, fun products from Peaceable Kingdom.
* Excluding Toy Stores

Peaceable Kingdom was started in 1983 by Olivia and Thacher Hurd. Thacher is the son of renowned children’s book artist Clement Hurd who illustrated the classic picture books Goodnight Moon and Runaway Bunny. One day, Clement made a painting based on the art from Goodnight Moon and asked Olivia and Thacher if they wanted to sell it as a poster. They printed 1,000 posters, sold it to stores in Berkeley, CA and the next thing you know, a company was born.

Over the years, Peaceable Kingdom have added hundreds of new products that feature the art from renowned children’s book illustrators. Peaceable Kingdom now work with more than 100 artists and their product offerings include birthday cards, games, stickers, paper dolls, puzzles, diaries, and valentines. All of their products have one thing in common – they nourish children’s hearts, eyes, minds, and funny bones!

What matters most to the people at Peaceable Kingdom is simple: make good, do good, be good. They maintain a personal integrity in all of their relationships, remain dedicated to producing original high-quality products that are manufactured in socially-responsible facilities, they use recycled and FSC certified paper in 100% of their cards and envelopes, and support their local community by volunteering in the schools and the world by donating to charitable organizations that support the lives of children, and they have fun while we work!

Though Thacher and Olivia are no longer involved in the day-to-day operations of the company their legacy lives on in the culture and products of Peaceable Kingdom.